It will cause continuous push notifications, the experience will be poor, and the click-through rate of each push will be affected. The time point, time period and validity period of push sending executive email list are controlled: The sending of push needs to be configured at a suitable time, and try to choose a time that is easier for users to accept, such as lunch time and rest time after dinner. Try to avoid sending push to users in the middle of the night to disturb users. At the same executive email list time, each push must be configured with a validity period, otherwise when the user opens the app after a long period of time.
He receives a particularly old push and ignores the new push notification. Monitoring of negative indicators: When operating push, you must pay attention to the monitoring of negative executive email list indicators, and adjust the frequency/total number/time point of push. There are two negative indicators that are generally concerned. One is the proportion of users who turn off the push function, especially iOS users. There is also the uninstall rate executive email list of users. These two indicators need long-term attention, especially after adjusting the push strategy. Under the above constraints, we can play the role of push as much as possible.
The product value of push itself is to help users focus on the right things at the right time. When something relevant to the user happens inside the product, it is essential to give executive email list notification. If there is no push notification for new messages on WeChat, you will definitely miss a lot of important information. There are two important indicators to measure the quality of push - reach rate and click rate: The arrival rate refers to the intermediate conversion rate between the server sending the push and the user receiving it. There are two arrival rates in the message executive email list dimension and the device dimension; The click-through rate refers to the conversion from users to clicks after seeing the push.