We've reviewed B2B email marketing techniques for beginners, intermediate techniques, and A/B testing. These techniques get you one step closer to Latest Mailing Database a complete email marketing engine. In this article, it's time to dig deeper into the inner workings of email rendering. Have you ever opened an HTML email only to have the images, text, or other elements look weird, or couldn't see them at all? Did an email appear correctly when you opened it on your desktop, but when you opened it on your mobile device, it didn't look right? Most likely, the organization or person who sent you the email has not tested it on all email platforms and email clients to make sure it displays as they do. had planned.
Each email client uses a different underlying technology, which causes HTML emails to appear differently in each. Sometimes the same email client changes the Latest Mailing Database underlying technology it uses from version to version. For example, Outlook 2003 uses Internet Explorer 6 for HTML rendering. Outlook 2007 and Outlook 2010 render using Microsoft Word. With the large number of email platforms and email clients, as well as multiple versions of the same email clients, testing emails in all of them can be daunting. Although you can manually test HTML email rendering by setting up email accounts on all email platforms and clients and sending test emails to each, this process can be time consuming.
It may take a lot of manual testing to make sure that the email ultimately displays correctly. Fortunately, most email marketing solutions now have a preview feature that lets you see how HTML emails look on most email platforms and email clients. There are also services available from Litmus, Email on Acid and others that allow you to Latest Mailing Database test HTML emails on every email platform and email clientele ALSO: The Art of Advanced Email Marketing: A/B Testing Right message, right audience, right time For professional services companies, email marketing is all about presenting the right content to the right audience at the right time. It sounds simple, but in reality, it can be difficult to execute effectively.