Accurately measure your return on marketing investment - not just opens and clicks. Understand how to make the most of your email framework and content assets. Job Function Email List Rockstar Email measures return on marketing investment. Job Function Email List not just opens and clicks, says bestofjess. Click To TweetFortunately, in a presentation she gave at Content Marketing World 2016, Jessica shared some of her best.
Tips for tackling delivery issues, increasing email engagement among your audience, and determining the overall impact of your efforts - all of which will allow you to Job Function Email List demonstrate accomplishments. Job Function Email List You in a way that your content marketing stakeholders will understand - and thank you for that. Doing math Jessica points out that one of the main barriers to email success is a lack of understanding.
When it comes to measuring your return (email) marketing investment (ROMI). As a side note, Jessica describes ROMI as a separate calculation from ROI, because ROI doesn't take into account the overall business cost of goods - it's just marketing dollars in/marketing revenue out. Job Function Email List Jessica recommends calculating email ROMI by taking the Job Function Email List amount of revenue a campaign generates.