Building backlinks is one of the basic strategies of SEO because it helps you rank higher in search engines. Many factors determine how your website ranks on Google for your target keywords. One of these factors is having a large number of high-quality links returning to your site.
How do you know which links are considered "Quality Backlinks"? They should have the following characteristics:
Relevance – Links are relevant to b2b email list the subject of your page, not spam.
Uniqueness – Links mainly point to informational resources.
Traffic - they bring in a lot of tourists.
Authority - The link is from a domain with higher authority, i.e. a reputable website
We will now focus on authority. A link from an authoritative website is more valuable than receiving five links from a website with low domain authority.
Quality is the principle of quantity. Getting backlinks from authoritative sites is a must, which will benefit the b2b email list ROI of your backlink campaign.
But before measuring the success of a backlink campaign, let's explain what domain authority is, domain ranking, and discuss the two main tools that use these metrics.
Four Characteristics of High-Quality Backlinks, Source: ognitiveSEO
What is the difference between Ahrefs' Domain Rating (DR) and Moz's Domain Authority (DA)?
Different tools measure website link quality in different ways. The most commonly used are Ahrefs' "Domain Rating" metric (DR) and Moz's "Domain Authority" (DA).
Let's look at both.
Ahrefs Domain Rating (DR) and Website Authority Checker
As Ahrefs defines DR, this is:
This metric shows your site's link popularity compared to all other sites on a scale of 0 to 100.
Generally, the higher the number, the stronger and more authoritative the website. The tool where you can check Ahrefs DR is called Website Authorization Checker. It will calculate its score by looking at:
How many unique domains link to a specific website
authority for those linked domains
how many unique domains each of these sites link to
Math and coding to calculate fractions
out of 100 points
Keep in mind that the tool cannot measure link spam, traffic, or age of domains. If you're wondering how to improve your domain rating score, the answer is to get backlinks from more unique sites.