Cold-calling and prospecting EVERYONE does not take the points raised above into consideration, hence is somewhat inefficient. Activity #3: Assess Your Likely Markets To Establish Where You Will Market And Sell Your Products And Services Or Home Business Opportunity Find a market where people are already spending money, and one that interests you, and only then, can you actually start your online marketing and lead generation activities.
The fact that there may be other books and products already being sold in your target market will only enforce that you in a profitable market for your home business. Activity #4: Determine Exactly What Your Potential Customers Want Understand which of your email list target market's needs are not being fulfilled. When you know this information, it becomes easier for you to start your sales lead generation and marketing, because you know who exactly you are targeting, and you what will get them to respond to you.
Sales leads are the lifeblood of your home business, and to generate high quality, responsive leads, you need to target a profitable market with prospects whose problems your products, business opportunity or services can solve. Attraction marketing sets into play when you begin providing solutions to problems faced by your target market. To enable you to sell more of your products and opportunity, it makes sense to study your potential prospects, so you can deal with those whose problems your product and opportunity solves.