Google search I discovered a sneaker startup — based in my hometown! I called them and we arranged a meeting the next day. The founder, a smart 26-year-old dude, and I were on the same wavelength from the first second. We talked a bit about what his label does (hand-painted premium sneakers) and what I do. Long story short: I did get access to their camera equipment and a small photo studio in exchange for marketing consulting. Win-win. We took my sample backpack and shot a couple of shots for my
online store (see the founder, Melvin Lamberty, taking shots below). Picture showing a man taking the picture of a backpack Here’s a close-up: Picture showing a backpack posing for the cameras I left the studio with a bunch of high-resolution Telemarketing list images angles and a new, very valuable business contact — more on that later. The lesson here is you don’t need to do everything on your own. A lot of things can be outsourced — your job, as an entrepreneur, is sometimes to find
the right people. That exact lesson also helped me find another contact: a 3D-artist. WEEK #3: PROTOTYPING, PACKAGING AND PROMOTION PLANNING Imagine the smell of gasoline. Now imagine the smell if you’re in a pool full of gasoline. Well… that’s how I felt. CREATING A PROTOTYPE As you know from the previous parts of this live case study, I don’t just want to sell backpacks. I want to sell hand painted, more precisely hand sprayed, backpacks. In order to figure out which color-spray works