With the comprehensive coverage and continuous development of the mobile Internet, fresh food e-commerce has emerged as the times require.
Since the rise of the Internet, more and more people have developed the habit of shopping at home, especially white-collar workers living in first- and second-tier cities, who usually don’t have time to go to the supermarket to buy fresh food, etc. With fresh food e-commerce It can greatly reduce the time and cost of purchasing. Especially in the past two years, fresh food e-commerce has been greatly popularized.
So, what prompted the development of fresh food e-commerce in such a short period of time? Below we will use the PEST model to start the discussion.
In March 2006, the "2006-2020 National Informatization Development Strategy" emphasized the expansion of the network economic space and the formulation of an implementation outline for a network powerhouse.
On July 1, 2015, the "Guiding Opinions of the State Council on Actively Promoting the "Internet +" Action", and on September 29 of the same year, the "Opinions of the General Office of the State Council on Promoting Online and Offline Interaction to Accelerate the Innovation, Development, Transformation and Upgrading of Commercial Circulation"
In January 2018, the State Intellectual Property Office issued the "Catalogue of Key Supported Industries for Intellectual country email list Property (2018 Edition)" and identified the Industrial Internet as a key industry for national key development.
November 2019 ""5G + Industrial Internet" 512 Project Promotion Plan"
In April 2020, the Notice of the National Development and Reform Commission and the Central Network Information Office on the "Implementation Plan for Recommending the Action of "Going to the Cloud, Using Data and Empowering Wisdom to Cultivate New Economic Development" emphasizes building a platform and building a multi-layered industrial Internet platform for the Digital transformation empowerment of small and medium-sized enterprises.
In January 2021, the Ministry of Industry and Information Technology issued the "Industrial Internet Development Action Plan (2021-2023)", which established a three-year industrial Internet development goal in combination with the current industrial development.
2. Economic level
As the most populous country in the world, China certainly has a huge consumer group. With the rapid economic development and the popularity of the Internet this year, national consumption has also increased significantly. In particular, the increase in the disposable income of urban residents will greatly enhance the activity of everyone in online consumption on the mobile Internet, especially white-collar workers in first- and second-tier cities.