Let's introduce a totally redesigned reporting system. More than a simple report collector, this active analysis tool measures the progress of sent and future campaigns. The statistical report is often considered as an end point. This is the last step in a campaign or strategy. But now reports are the new starting point . They are the tool from which an even more engaging communication emerges. Today, we present to you a great novelty of the MailUp platform : the new Statistics space . Undoubtedly, this feature will revolutionize your results measurement activities. It offers you all the tools to analyze the progress of the campaigns sent and calibrate those to come.
Objective Convert results into even better campaigns The new Insights space has been redesigned not just as a passive report collector but as an active analytics system capable of providing businesses with insights and trends that will guide subsequent campaigns . Part of a platform development path to make data- driven campaign building tools available , the new Image Masking Service Analytics domain stems from the realization that better performance comes from knowing your audience. Today we offer you the fruit of a work that resulted in the creation of new reporting systems , a complete overhaul of the space , and navigation between the pages. This ensures an improved user experience, in-depth knowledge of how your campaigns are performing and how to intervene to improve future results .
What you can do with the new Stats area Understand recipient activities and engagement, and segment campaigns accordingly Tools: › Individual recipient reports are retained for up to one year › New engagement reports and filters Individual recipient reports are retained for up to one year We know how valuable each recipient's results are, not in themselves but as a basis for creating calibrated filters , automations and segmentations on each contact's behavior and degree of email interaction. To further improve this, we have extended MailUp's data retention period from 15 to 365 days , depending on the platform edition . What are the detailed reports on individual contracts actually used for? Filter recipients based on their email activity : opened or not, clicked, opened without click, etc.