Creating a holistic content marketing strategy means constantly producing content without wearing yourself out. The reason we should always pump content is to keep our audience engaged. It also helps you educate your audience, allowing you to turn them into loyal customers. The only downside is that producing content can be exhausting. This is because you need to plan what content to produce and where you will distribute it. Also, your content can be a hit or a miss. It's not every day that your content will go viral. Fortunately, repurposing can help reduce the time you need to plan and produce content.
What is content reuse? Also known as content recycling, it is the process of transforming content into different formats. For example, a podcast episode can become a blog post and an audiogram. You can select highlights from the employee data blog post and turn them into Facebook and Instagram post. You can also turn this Facebook post into an infographic that you can share on Pinterest. As such, you only need to schedule one topic. And what's great about content repurposing is that different content formats allow you to promote them across various online channels.
How Content Repurposing Can Improve Your Marketing Strategy Now that you know how content redirection works, it's time to find out why you should incorporate it into your marketing strategy: Maximize time and effort Marketing can be hectic. Therefore, you would need a tactic that allows you to get the most out of what you are doing. This is where content redirection comes in handy. As mentioned before, you only need to think about one topic. From there, you can transform it into different formats. That's why you can talk about the same thing on different online channels. Meanwhile, being able to promote your content across different channels allows you to increase your website traffic.