In order to better meet the immediate needs of telemarketing list consumers, Uniqlo has opened up various channels of "people-goods-flow", and integrated various online and offline shopping scenarios through the mini-program mall, building the ultimate consumer-centric agility The way of reaching, giving consumers a smoother shopping experience.
1) Unification of the rights and services of one member
All Uniqlo self-operated platforms can use the unified member account ID to log in, and enjoy the same membership rights and services, such as: applet telemarketing list shopping cart/membership coupons, etc. can be synchronized to the entire platform of Uniqlo.
2) Omni-channel data connection of Goods
Uniqlo adheres to the same price and same price online and offline, and connects online and offline inventory, systems and data between stores, providing effective support for online and offline shopping. For example, users can choose to pick up, return and exchange products from nearby stores for products purchased in the Mini Program.
3) Integration of online and offline traffic
Uniqlo integrates scene consumption into various channels, realizes seamless connection between online and offline, and creates an omni-channel shopping experience that integrates shopping, consultation and social interaction.
â‘ Pick up at the store
Users can choose to pick up their favorite products in the Mini Program Mall, which can save the time of waiting for express delivery. If the store is not satisfied with the try-on, they can also apply for return and exchange on the spot. For best-selling products, it is easy to be out of stock in the store. The store can also prepare the goods in advance according to the user's order situation.
â‘¡ Express delivery will arrive on time
Users can place an order in the applet, choose the in-store self-delivery service, and flexibly choose the delivery time. This type of situation is especially suitable for consumers who are in urgent need of goods in a short period of time.
â‘¢ Choose the nearest store for return and exchange
After receiving the product, if the user finds that the size is not suitable, the color does not like, the quality is defective, etc., they can apply online for the nearest store for return and exchange, saving the trouble of sending express returns.
â‘£ Scan the QR code to shop online
Compared with the store, the online store of Uniqlo Pocket is more abundant and complete in terms of inventory and size. If consumers do not find the right size in the store or do not want to line up to try on clothes or pay for the clothes, they can use the WeChat applet to scan the barcode on the clothing tag. , select Buy Online.
Uniqlo's innovative way of integrating online and offline shopping is very convenient, but behind it is actually a "gigantic project", which requires online and offline, store-to-store inventory, systems, data, etc. to be fully adjusted, from sales, inventory Management, production and even internal workflows are all digitally transformed and upgraded. The in-depth exploration of Uniqlo's digital retail model is essentially to provide consumers with a smoother shopping experience. I believe that Uniqlo's digital upgrade can bring inspiration and reference to more industries and brand merchants.