Layout That Makes Sense Based on the Action

Some of these web design best practices arise from circumstances dictated by SEO, user behavior, and technological advancements. Others are "evergreen" and are becoming more important than ever - for the same reasons. In any case, the best technology websites respect them because they guarantee more success. Consistent website branding A consistent presentation of a brand increases turnover by 33%. (Source: LucidPress) Websites that lack consistency in visual branding are everywhere and can even stress visitors as a result. The user will find it difficult to concentrate on the purpose and services of the website while trying to navigate through too many colors and images. A rule of thumb that will never go away, for both B2B and B2C websites, is to use only a few predetermined Real Estate Photo Editing brand colors, logos and fonts throughout the website. This applies to images, videos and other forms of content. A good way to establish brand consistency in web design is to create and follow the brand book. The revenue consistent brand presentation can increase Strong CTAs Once a website is successful in attracting qualified leads, an important goal comes into play: telling potential customers what you offer and prompting them to take action. This conversion by performing an action can range from signing up for the newsletter to downloading an ebook to purchasing the product. This is what strong calls to action (CTAs) should motivate users to do. The most effective CTAs should be an integral part of web design. CTA best practices say they should be striking and bold in design and positioned somewhere in the overall .