So you’ve developed the next world-changing app? Right on.
Now all that’s left is to get it into the hands of the people. But with over 5 million different apps between the App Store and Google Play, that’s no small task.
So what can you do to stand out from the crowd and start driving downloads? We’ve put together a list of 20 app marketing tactics to try, so continue reading or jump to our infographic below.
Why App Marketing is Important
Deciding how to market an app can be a daunting process. There are so many apps with different marketing strategies, all experiencing varying levels of success.
Competition is fierce, as you probably already know, and over 68% of mobile app companies have a long-term, fully documented app marketing strategy.01
Building your app isn’t the only challenging part of getting it to the top of the store charts. With the right promotional strategy, however, you could be there sooner than you think.
1. Build an App Landing Page
A Colombia Phone Numbers List strong landing page for your app is important, since your website is often the first impression of your business for many users. It can act as a “showroom” for your app, so make sure it’s clean, attractive, user-friendly, and works well across all browsers.
Robinhood is a good example of what a landing page for a mobile app should look like: uncluttered, a strong headline, body copy that clearly states what the application does, and an obvious call-to-action. The page’s images, graphics, and text encourage users to explore the app’s features, then download and ultimately use the app.
Landing pages are powerful promotional tools that often act as the starting point for a user’s journey.
app marketing strategies to build an app landing page with robinhood example
2. Get Your App Reviewed and Rated
Before most people make a new purchase, they’ll research to see what others think before making a decision. Apps are no different: reviews and ratings can help potential persuade new users to hit the download button.
Encourage current users to review your app by building in features that make it easy for them to write a review for you, such as a rating prompt. You can also reach out to an informed, professional reviewer from an app-reviewing website for an even more credible (and visible) opinion.
Negative reviews aren’t all bad either, as long as you don’t take the criticism personally. Reading and responding to reviews can be a good source of new ideas, highlight areas for improvement, and show potential new users that you’re engaged and listening.
3. Utilize the Viral Loop
Viral loops are great tools to increase the number of users for your mobile app. Create something worth sharing — such as high scores or shared experiences — and make it easy for users to spread the word about how great your app is.
Viral loops help spread the word about your app because they invert the traditional marketing funnel, enabling your users to market your app for you. Viral loops can be created through good app design: include incentives, invitation-only features, shared experiences, and other referrals to set your loop into motion.
Companies like Dropbox, which gave away 16GB of storage space when users invited friends, and CandyCrush, which allowed users to share their scores, have used viral loops to grow their brands exponentially.
use referral campaigns to utilize the viral loop example from Dropbox
4. Optimize for App Stores
Just like you have to optimize your website to rank in a search engine results page, your app’s listing has to be optimized to appear at the top of a search result in the app store. The higher you rank, the more exposure you’ll have to potential new users.
App store optimization is essential to getting your app to stand out among the more than two million apps on the Apple App Store.
5. Captivate Your Audience With Video
Video is already the most popular form of content and is estimated to account for at least 80% of all consumer internet traffic by 2020. Create videos that you (and your users) can share on platforms like YouTube, Vimeo, Instagram, and Facebook.
Venmo has a great video strategy: their content is short, descriptive, and makes sense even when muted.
Videos can range from app tutorials to content that helps users get to know your brand — what you stand for and what problems you solve. Keep the videos concise, no longer than 60 seconds, and make sure the call to action can be understood without audio.
mobile app marketing strategies with example video from venmo on instagram without audio
6. Create a Press Kit
Put together a strong press kit for your app so you’re prepared whenever a journalist or a blogger wants to showcase your work.
Control the imagery of your app that is being published by taking your own branded screenshots, logos, app icons, social links, company profile, and press releases.
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批发Gmail账号后续定期密码更新流程
在当今数字时代，企业和个体经营者越来越依赖Gmail账号来处理业务事务、客户沟通以及信息同步。很多企业为了节省成本与时间，选择通过正规渠道批发Gmail账号。然而，批量购买Gmail账号之后，后续的密码管理与更新流程尤为关键，特别是为了保障账号安全、防止信息泄露与账号封禁。本文将详细讲解批发Gmail账号后的密码定期更新流程及相关注意事项。
如果您正在寻找可靠的Gmail账号批发平台，可以访问谷歌企业邮箱批发获取更多信息。
一、为什么需要定期更新批发Gmail账号的密码？
1.1 安全保障
Gmail作为谷歌旗下的核心服务之一，其账号不仅连接邮箱，还可能涉及Google Drive、YouTube、Ads等多个服务。长期不更改密码的账号更容易受到恶意攻击，特别是当这些账号以批发形式获得，初始密码大多是系统设定的弱密码。
1.2 防止账号被盗或滥用
一些使用者可能在不安全的网络环境中登录，或使用同一个密码登录多个平台。这将增加账号被破解或用于垃圾邮件、欺诈等行为的风险。一旦账号被滥用，不仅影响业务，还可能导致谷歌封号甚至法律问题。
1.3 遵循谷歌安全政策
谷歌对批量使用或商业用途的账号管理越来越严格，若检测到异常使用或密码过期未更新，有可能自动触发二次验证、冻结账号或限制登录。
二、密码更新的最佳时间频率建议
为保障账号长期稳定使用，建议参考以下时间节点定期更新密码：
每30天一次：适用于高频率使用账号，如用于邮件群发、注册验证等；
每90天一次：适用于普通业务沟通账号；
立即更改初始密码：收到账号后第一时间更改密码是基本操作；
检测异常登录后立即更换：如发现不明设备登录记录，应立即更新密码。
三、批量Gmail账号密码更新前的准备工作
在正式开始密码更新流程前，建议做好以下准备，以保证操作高效且无误：
3.1 建立账号管理表格
建议使用Excel或Google Sheets，记录每个账号的邮箱地址、初始密码、当前密码、创建日期、上次修改时间、用途、绑定手机或备份邮箱等信息。
3.2 登录验证检查
确保每个账号可以顺利登录，并未触发Google验证（验证码、二步验证、身份验证失败等）。如果已有验证需求，应先解决验证问题再进行密码更换。
3.3 浏览器配置与IP分布
尽量使用同一浏览器登录，设置好Cookies，避免频繁切换设备。IP分布上建议采用分布式静态IP，避免同IP短时间登录多个账号导致触发风控。
四、Gmail账号密码更新的具体操作流程
4.1 单个账号密码更换流程（以Web端为例）
打开https://mail.google.com；
使用原始账号和密码登录；
点击右上角的头像图标，选择“管理你的Google账号”；
左侧菜单点击“安全性”；
在“登录Google”板块中点击“密码”；
输入当前密码验证身份；
输入新密码（建议强度高、长度12位以上），并再次确认；
点击“更改密码”完成操作。
4.2 批量更换密码的方法
方法一：手动轮替更新
适合账号数量少于50个的用户，逐个登录账号更改密码。操作简便但耗时。
方法二：使用自动化工具（推荐）
可以通过RPA脚本或Python爬虫自动化工具实现自动登录并更改密码，例如使用Selenium、PyAutoGUI等模块编写脚本，批量控制浏览器完成操作。
⚠️ 注意：自动化操作应避免频繁请求，模拟人类行为节奏，防止谷歌识别为恶意爬虫。
五、更改密码后的后续管理措施
5.1 更新密码记录
每次更新密码后，必须在密码管理表格中更新对应记录，并做好备份。
5.2 启用恢复邮箱与手机号绑定
在密码更改后立即绑定一个可用的恢复邮箱和手机号码，有助于账号找回和验证安全。
5.3 启用二次验证（如适用）
虽然批发Gmail账号很多并不绑定真实身份信息，但如条件允许，可开启二次验证进一步提升安全等级。
六、如何应对更改密码过程中遇到的问题？
6.1 谷歌风控验证被触发
如果在更改过程中遇到“确认你的身份”或“输入验证码”等提示，说明系统检测到异常操作。解决方式包括：
更换网络或使用独立IP；
稍等几小时重新尝试；
清除浏览器缓存；
使用之前登录过该账号的设备操作。
6.2 密码修改成功后无法登录
可能原因包括缓存未刷新、账号冻结或操作冲突。尝试清除Cookies或更换设备重新登录。
6.3 自动化脚本失效或被限制
谷歌可能更新页面结构或添加行为验证机制，导致脚本失效。建议定期维护脚本逻辑，并加入AI识别验证码等新功能。
七、安全密码设置建议
为了避免Gmail账号因弱密码而被暴力破解，设置密码时需注意以下几点：
不使用简单数字或字母组合（如123456，password）；
不与其他平台密码相同；
混合使用大小写字母、数字、特殊符号；
每个账号尽量使用不同密码组合；
使用密码生成器工具提升密码复杂度。
八、总结：密码更新是批发Gmail账号的核心维护任务
批发Gmail账号虽然可以快速建立大规模的邮箱体系，但后续的维护与安全管理同样重要。定期更新密码不仅可以防范安全风险，还能提升账号的长期可用性与稳定性。无论是小批量管理还是大规模运营，合理规划密码更新流程、采用合适的工具和策略，都是保障账号资产安全的必要手段。
如您计划批量采购Gmail企业账号，并希望获得后续技术支持及维护流程，可以通过谷歌企业邮箱批发了解详细服务内容。
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